slogan

slogan slo‧gan [ˈsləʊgən ǁ ˈsloʊ-] noun [countable] MARKETING
a short phrase that is easy to remember and is used by an advertiser, organization, or other group:

• We need an advertising slogan for the new campaign.

• The Department of Commerce adopted a new slogan: " Customer Service Is Our Reason for Being ".

* * *

slogan UK US /ˈsləʊgən/ noun [C]
MARKETING a short, easily remembered phrase used by an organization so that people will recognize it or its products: advertising/marketing/branding slogan »

The company's advertising slogan in the 1970s and 1980s was ""You can be sure of Shell"".

»

catchy/famous/popular slogan


Financial and business terms. 2012.

Synonyms:
(of a Highland clan) / (of soldiers)


Look at other dictionaries:

  • Slogan — Slogan …   Deutsch Wörterbuch

  • slogan — [ slɔgɑ̃ ] n. m. • 1930; « cri de guerre » 1842; mot angl. (v. 1850); mot écossais, du gaélique « cri (gairm) d un clan (sluagh) » ♦ Formule concise et frappante, utilisée par la publicité, la propagande politique, etc. ⇒ devise. Slogan… …   Encyclopédie Universelle

  • slogan — SLOGÁN, sloganuri, s.n. Formulă pregnantă, concludentă care exprimă în chip lapidar ţelurile politice, economice ale unor grupuri, organizaţii etc. sau o problemă de actualitate. – Din fr., engl. slogan. Trimis de IoanSoleriu, 01.07.2008. Sursa:… …   Dicționar Român

  • Slogan — Sm Wahlspruch erw. fach. (20. Jh.) Entlehnung. Entlehnt aus ne. slogan, dieses aus gäl. sluaghghairm Kampfruf , zu gäl. sluagh Heer und gäl. gairm schreien, rufen .    Ebenso nndl. slogan, nfrz. slogan, nschw. slogan, nnorw. slogan. ✎ DF 4 (1978) …   Etymologisches Wörterbuch der deutschen sprache

  • slogan — {{/stl 13}}{{stl 8}}rz. mnż I, D. u, Mc. slogannie {{/stl 8}}{{stl 20}} {{/stl 20}}{{stl 12}}1. {{/stl 12}}{{stl 7}} utarty zwrot niezawierający głębokiej treści; banał, frazes : {{/stl 7}}{{stl 10}}Przemówienie pełne sloganów. Powtarzać slogany …   Langenscheidt Polski wyjaśnień

  • slogan — / zlɔgan/ s.m. [dall ingl. slogan, voce scozz. (slogorne o sloghorne ), gaelico sluaghghairm grido di guerra ]. 1. (massm., polit.) [breve frase, incisiva e sintetica, per lo più coniata a fini pubblicitari o di propaganda politica] ▶◀ motto,… …   Enciclopedia Italiana

  • slogan — slògān m <G slogána> DEFINICIJA fraza koja izražava narav ili ciljeve nekog poduzeća, ideje ili grupe (političke stranke i sl.); moto, parola ETIMOLOGIJA engl. slogan ← škot.gael …   Hrvatski jezični portal

  • Slogan — Slogan: Das Fremdwort für »Werbespruch; Schlagwort« wurde im 20. Jh. aus dem Engl. übernommen. Engl. slogan stammt seinerseits aus gälisch sluaghghairm »Kriegsgeschrei« …   Das Herkunftswörterbuch

  • Slogan — Slo gan, n. [Gael. sluagh ghairm, i.e., an army cry; sluagh army + gairm a call, calling.] The war cry, or gathering word, of a Highland clan in Scotland. Sir W. Scott. [1913 Webster] 2. Hence: A distinctive motto, phrase, or cry used by any… …   The Collaborative International Dictionary of English

  • slogan — index catchword, phrase Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

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